In the early twentieth century, people began to react to the rapid levels of technological progress and believe that the future always would be better than the past. These cultural shifts coincided with art movements like the Futurists and Bauhaus. The Futurists invented utopias of tomorrow painting images that in the 1920s looked like today's shopping malls and airports. The Bauhaus movement made geometric objects devoid of human emotion. These movements were also reactions to WWI and were further bolstered by the WWII. They represent a fear of the past and the present, perhaps because people felt that the past was a marker of all the mistakes and atrocities of the two world wars. The result was an obsession with the future and the "new." More recently, many of these assumptions about "past" and "future" are being questioned. The cultural micro-trends root themselves in these macro trends. Oh, there WE go—avoiding the subject of toilets! 
 
©2001 Henninge, Inc.