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Aladdin Industries has produced lunch boxes since the 1950s, their marketing
historically has revolved around the licensing of film and television characters
to feature on their lunch boxes as a means of updating their product. But
the lifestyle changes that took place in children's lives during the 1990s
required Aladdin to seriously reevaluate this marketing strategy. Aladdin
came to Henninge, Inc., looking for direction on how to reinterpret their
product for today's lifestyles. They chose Henninge because of our experience
in sports-related youth culture with products such as Burton's Torque Binding,
the Shockz inline skate, and the Business first baseless snowboard binding.
Henninge helped to define emerging industry trends that appeal to tomorrow's
consumers. Aladdin also wanted new ideas and fresh concepts for lunch box
designs to add to their internal design efforts. |
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