The first earthenware toilet was designed by Thomas Crapper (... when they really gave designers credit for their work!) When we interviewed people throughout the project, the subject of toilets often elicited jokes, a common diversionary technique people use when uncomfortable. The psychological walls put up around the subject help to explain why toilets have not changed. Change requires that people examine something in a new light, and the truth is that people feel ill-at-ease examining toilets on whatever level. Using euphemisms is another form of diversion. When we asked interviewees, "How could we make a toilet look better?", the response we often received was: "Make it disappear." How do you make something so essential invisible? Perhaps one way is to focus not on what people are saying, but on why they are saying it. If people say, "make a toilet so I don't have to touch it", we make it so they touch it less or can better see exactly what they are touching.
 
©2001 Henninge, Inc.