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Because
there is no point in leading an organization down a path that fails to coincide
with its budgetary requirements, we began this project with detailed cost
studies integrated with the initial concept phase. Frequently, product-cost
requirements and the choice to launch a product are so intertwined that
key business decisions can only be made while exploring alternatives in
design. As a starting point, we dissected competitors products and then
produced cost estimates for every component of every changing table on the
market. This enabled our client to envision exactly where they wanted to
be with respect to the rest of the market and also provided valuable information
for our development purposes. By studying what others did right as well
as wrong, we were able to define clearly our design objectives. |
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