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The
final design for the binding came from a concept that integrated a crescent-shaped
band with the upper-calf support of the highback. At Henninge we called
it the "flex bracket". The flex bracket was proposed as a nonglass-filled
polycarbonate, while the highback was to be a glass-filled nylon. The flex
bracket can assume different radial locations around the top of the highback,
which allows the snowboarder to customize the various degrees of lateral
flex independently on right and left bindings. In essence, altering the
locations of these two dissimilar materials and then rejoining them creates
an adjustable composite. The flex bracket can be molded in a variety of
materials and colors for product differentiation. Burton was especially
excited about the marketing potential of the design because it would enable
them to communicate various riding styles, highlighted by different pro
riders. Different color and material combinations allow for multiple products
based on a core product. |
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