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We
were encouraged to explore numerous configurations for the binding. The
only stipulation was that we maintain the predetermined heel-cup geometry
that they found comfortable in their freestyle product. We rapidly generated
designs that addressed a number of issues such as: boot integration, calf
support, ingress/egress, material laminations, flex regions, webbed straps,
alternative tightening systems, adjustable lateral flex, asymmetric support,
quick release, forward lean, and overall style. Our philosophy was—and
continues to be—that style is an integral component of engineering.
The two can only be considered together. There is a powerful psychological
influence that the visual impression of a product conveys. If well formulated,
this impression tells the truth about a product and enhances its use. And
because people recognize truth when they see it, a product can build a consumer
alliance far more successfully than a thousand ad campaigns. |
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