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Aladdin
asked that we push and expand the boundaries and definitions of what a lunch
container could be. The concept rendered here represents a diversion from
the square-box norm. It makes a statement about the owner by adapting to
their personal style. The wavy flowering form is borne out of the skateboarding
culture. The modular configuration can be carried in different ways—it
may be carried like a satchel or purse, strapped on like a back-pack or
held under the arm like a football. This allows personal expression simply
through the way the object is held. The telescopic configuration can be
set at different heights to hold varying amounts of food. It may, in fact,
be carried differently based on how heavy and full it becomes. While the
object's flexibility at first appears to be merely a fashion statement,
it truly enables greater functionality through its adaptability to different
personal styles and needs. |
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