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We
created a unique look that Hergóm enthusiastically embraced—and
we did so with an impressive display of nonverbal salesmanship. In fact,
verbal communication was often impossible. Our Spanish was limited, as was
their English, and yet the universal language of design and Euclidean geometry
cut directly through the often fatty communication between consultants and
clients and spoke directly to the important aspects of the project. At one
juncture, when the leading Hergóm project engineer conveyed how a
particularly important design element was not functionally possible, we
were able to quickly dispel his fears with sketches. Through a translator
he later commented that he was amazed at the speed and clarity of the communication
given the apparent language barriers. Of course, the real beauty of the
communication was the digital CAD files. These ensured that the original
intentions of our first concept renderings were fully realized in the cast
form. |
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